I have a chain of grocery stores. In those stores I carry manufacturer's brands of paper goods, such as Bounty paper towels, Charmin bathroom tissue, Kleenex facial tissues, etc. I have been thinking of having my own private label brand of paper goods to sell in the store, such as Keith's paper towels and Keith's facial tissues, but I'm not sure what to do. I decide to hire you as a consultant to help me with my decision. Write a report outlining the advantages and disadvantages of carrying a separate line of private label products.© BrainMass Inc. brainmass.com October 25, 2018, 4:57 am ad1c9bdddf
Private label can be a great way to increase profit and drive more customers to your store exclusively. Advantages of private label include the ability to specify quality and price for your product. This is important in that it helps customers associate your store brand with your store. In the 1980's Loblaws out of Canada was revolutionary in carrying top quality President Choice products that exceeded customer's expectations. Their chocolate chip cookies promised more chocolate chips than the competitors, and they did blind taste tests with their President's Choice soda ...
This very detailed solution discusses the benefits and drawbacks of adding private label to a grocery store chain. It includes examples.
Identify an organization and review the organization's competitive advantages and disadvantages.
Identify an organization. Review the organization's competitive advantages and disadvantages, evaluate the company's performance on the four generic building blocks of competitive advantage, and describe the company's distinctive competencies. Next describe the varying roles of strategy and luck in developing the firm's competencies and decide whether their firm's strategies are building upon distinctive competencies, as well as whether the firm is developing new competencies. Finally, evaluate barriers to imitation that benefit the firm, and whether and why the firm is experiencing difficulty in adapting to changing industry conditions.View Full Posting Details