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National brand manufacturers and private label brand

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Should national brand manufacturers also supply private label brands? Why or why not?

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This discusses the national brand manufacturers should supply private label brands.

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Should national brand manufacturers also supply private label brands? Why or why not?
A private brand is the one which the retailers and the wholesaler's develop. Such brands are a large portion of the super markets. Products of such markets are either sold under their own brand of under the other private brands. (Mukesh, nd)
Private Label, also known as Store Brands or own labels, is a label unique to a specific retailer.
Several factors that may be attributed to the success of Private Labels are:
? Retail sales volume
? Average retail price
? Price differential between the private labels and national brands
? Retail ...

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