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Should Chain Stores Imitate Major Brand Packaging?

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Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?

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This solution discusses if chain stores should imitate the packaging of leading brands, and why or why not. It includes a link and examples.

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Chain stores should not imitate the packaging of leading brands unless they want to wind up in trouble! Initially, similar looking items might draw the consumer but they will also draw the ire of the customer who feels tricked by mistakenly purchasing the product, and also major brand manufacturers can take legal action for private labels that are too ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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