Private label products are becoming more prevalent each day. Why are private label products successful? What are the key success factors for private label products? Describe any ethical issues regarding private label packaging.
Private label products are often successful because they offer better value than brand name products. In most instances, the product is manufactured by the major brand manufacturer (for instance the Coke bottler also uses his line to make private label soda) so the quality is very similar to name brands. Often, retailers market private label products at a significant discount in comparison to ...
This detailed solution discusses why private label products are successful, and key factors in their success. It also describes ethical issues regarding private label packaging.