Purchase Solution

Success of Private Label Products and Ethical Issues

Not what you're looking for?

Ask Custom Question

Private label products are becoming more prevalent each day. Why are private label products successful? What are the key success factors for private label products? Describe any ethical issues regarding private label packaging.

Purchase this Solution
Solution Summary

This detailed solution discusses why private label products are successful, and key factors in their success. It also describes ethical issues regarding private label packaging.

Solution Preview

Private label products are often successful because they offer better value than brand name products. In most instances, the product is manufactured by the major brand manufacturer (for instance the Coke bottler also uses his line to make private label soda) so the quality is very similar to name brands. Often, retailers market private label products at a significant discount in comparison to ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

View More Free Quizzes
Related BrainMass Solutions

  • Wild Oats Grocery & Benefit of Private Label Brands

    This detailed solution outlines the benefits of a retailer offering private label products, discusses how the success in the Wild Oats Organic product line impacts its' other product lines, and discusses the prosa nd cons of WIld Oats selling its product

  • National brand manufacturers and private label brand

    A private brand is the one which the retailers and the wholesaler's develop. Such brands are a large portion of the super markets. Products of such markets are either sold under their own brand of under the other private brands.

  • Advantages and Disadvantages of Private Label Products

    401329 Report outlining advantages and disadvantages of private label products I have a chain of grocery stores.

  • different types of ethical issues and legal responsibilities

    494566 Describe the different types of ethical issues and legal responsibilities of a retailer associated with promotion management Describe the different types of ethical issues and legal responsibilities of a retailer associated with promotion management

  • SWOT Analysis: Regional Grocery Chain Cost U Less

    Our private label brands generate higher margin dollars than branded products, so it is a successful strategy for all involved.

  • Private Label Brands vs Public

    390415 Private Label Brands and National Brand Companies Private label brands are products that are manufactured by one company and sold under another company's brand.

  • Major Manufacturers producing Private Label Brands

    417186 Marketing: Use of private label brands Private-label brands now account for one of every five items sold in U.S. supermarkets, drug chains, and mass merchandisers.

  • Types of Buyers and Consumers

    To attract random buyers to the private label is by using in-store stimuli that guide the shopper to the private label, such as shelf tag-ons, favorable shelf facings, and end-of-the-aisle displays.

  • Key Success Factors in The Retail Grocery Industry

    Roughly 72% of new stores offer these demonstrations and special events. Store brands: Private label and store brands are important to consumers, they account for 15% of a supermarkets' packaged good revenue.

View More Related Solutions