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different types of ethical issues and legal responsibilities

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Describe the different types of ethical issues and legal responsibilities of a retailer associated with promotion management. Provide specific examples.
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Identify ethical issues and laws relating to promotion
Describe the types of ethical issues pertaining to promotion
Discuss the legal responsibilities pertaining to promotion

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The response addresses the queries posted in 993 words with references.

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The response addresses the queries posted in 993 words with references.

// Adoption of ethical practices and compliance with laws and regulations plays a vital role in the smooth functioning of a business. This also helps in increasing business profitability and improving its goodwill in the market. Every country has different laws and regulations. In this paper, we will discuss about the ethical issues and laws relating to promotion. We will also be discussing about the different types of ethical issues and legal responsibilities of the retailers with the help of examples. //

Ethical Issues Related to Promotion

Various ethical issues can be created in promotion like manipulative or deceptive sales promotion tactics, misleading advertisements and publicity. For example, in a pharmaceutical industry, there is a requirement of the doctor's prescription for the purchase of a drug by the customers. The prescription provides information about the products that are beneficial for their conditions. There is a great influence of pharmaceutical advertisements on doctors and consumers, so timely and accurate information is very important. Voluntary guidelines have been created by researchers and manufacturers of America, which have to be strictly followed by the member companies in order to create more accuracy and transparency in direct-to-consumer drug marketing. Other ethical issues related to promotion can be stated as bribery in personal selling, marketing of allegedly violent video games to children, etc. (Pride & Ferrell, 2011).

Laws Related to Promotion

Government has been very vigilant to regulate all the tools of the marketing communication, but advertising is ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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