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If you were to develop a marketing plan for an existing company, which company would you choose and why? For instance, if you were picking Starbucks, what would be a new marketing plan that they could use?

I am looking for 3-4 cited paragraphs about an existing product/service that would be worthy of a good marketing plan (not a business plan).

This is not an assignment, rather it is more or less an abstract to help develop a bigger project down the line. Just looking for your input into what would be a good company with a product or service that would be worthy of further exploration down the line... and why.

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I've included a .doc attachment of this identical material.

First, let's deal with the basics. The first source is from the US government's Small Business Administration:
http://www.sba.gov/content/developing-marketing-plan and

Any plan deals with your target market and the nature of your firm's specific strengths and weaknesses relative to that market. It also includes the amount of money available to put any marketing into action. In addition, you also have to measure the return on this specific investment against a time when you did NOT have such a plan.

Ultimately, we want market research, the nature of our competition, the strengths of our product(s), pricing and unit costs, production costs and any trade-off between profits and market share. All of these variables must be brought together into a serious and comprehensive plan (SBA, nd and The University of Missouri, 2010).

Now, to apply this to a specific firm. It sounds like I can pick anyone. Since I've done work on them before, I chose the Russian oil giant LUKoil, one of the largest companies on the planet.

Here's the main page: http://www.lukoil.com/ On ...

Solution Summary

The following posting helps develop a marketing plan for a new company.

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Marketing Plan for Fish and Seafood in Australia

For this project, choose a product that is currently available in the country you live in and you want to market in another country. Using the cybrary, the Internet and your text you will need to develop a portion of the strategic marketing plan that includes the following:

Briefly explain the country in which you have chosen to market the product and why you selected that country. I chose Australia.

The product I selected is fish and seafood. The types of fish and seafood that I will sell to Austrian markets are more expensive types of fish and seafood such as shrimp, lobster, yellow fin tuna, scallops and swordfish. My research indicated that fish and seafood are growing in demand in Austria for the following reasons: 1) consumers are more health conscience and fish is considered a healthier meat alternative, 2) consumers in Australia have increasingly more money to spend and 3) Austrian restaurants have been offering more seafood on their menus resulting in Austrians wanting to cook fish/seafood at home. Australia is landlocked country that doesn't have its own fish and seafood. The consumption of fish and seafood is growing.

A marketing mix and a competitive advantage for the product.

A pricing strategy, a price, and a rationale explaining the price of each of your products. Remember to consider turnover, competition, and elasticity of demand in your strategy.

A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used. Remember to specify the advantages of the chosen media, frequency, and continuity to be used.

For questions 2,3 and 4, explain how these will be similar or different from the current strategies that are being used in your home country and why there are similarities or differences.

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