Market Segmentation and Strategic Planning in Marketing
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Identify three reasons that market segmentation is such a vital part of strategic planning in marketing.
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This solution discusses why market segmentation is such a vital part of strategic planning in marketing.
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Market segmentation is vital because it narrows down the market into groups that the company can focus on for business. While these are not the only customers the company may want, they are the ones that are most likely to become customers and therefore perform some essential marketing goals. the marketing campaign identifies their wants and needs correctly. These segments will sustain the company as it builds the overall market and brand. These segments will also be ...
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