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Marketing Implementation

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What is the importance of marketing implementation? How might a company have excellent planning and poor implementation?

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The response addresses the queries posted in 551 words with references.

//Before scripting about the importance of Marketing Implementation in terms of planning and organizing , it is essential to know about the main concept of 'Marketing Implementation', which further will assist in analyzing the significance of marketing Implementation//

Marketing Implementation

Execution of marketing plans is known as marketing implementation. If the plan is not implemented properly then an excellent plan may also fail. In management, planning is the very first and basic step but implementing the plan is equally important. For the success of the plan, proper carrying out of the plan is essential.

//Above is the discussion of marketing implementation concept. Moving to the next direction, I will explain about the 'Importance of Marketing Implementation.'//

In an organization, marketing is one of the most important functions. Marketing is important not only to the ...

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See Also This Related BrainMass Solution

Sun Micro Systems Strategy Implementation

I understand you can't do the work for me, but can you give me guidance on SFAS, IFAS and EFAS tables for Sun.com and guide me to strategic alternatives and recommendations.


Research the Sun Micro Systems site (http://www.sun.com/aboutsun/investor/rss/index.jsp).
Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit (See examples starting on page 78 and pages 179-185 following appendix 11.C):

1. Analysis of Strategic Factors. Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Summary) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file from your written Word assignment. No submission of an Excel file or submission of a table in a Word file will cause you to lose half of the points of this assignment. No comments are needed on the IFAS and the EFAS tables, but comments are needed on the SFAS table, which is the foundation for this assignment (You will submit one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS). As a reminder, two files are to be submitted: One Excel file (counting for three pages) and one Word file (five to seven pages double-spaced). You will be graded on your knowledge of the software and math in building the MS Excel tables, and on your ability to communicate in writing and present your arguments.

2. Strategic Alternatives and Recommended Strategy Here you will be graded on your ability to analyze economic, socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend.

3. Implementation: Describe the implementation of the strategy(ies) you recommended.

4. Evaluation and Control How do you evaluate the performance of your implemented strategy(ies)? For a sample outline of a Strategic Audit, review examples starting on page 78 and appendix 11.C.

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