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Importance of Planning in Marketing

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Planning is everything in marketing. From your perspective, why is planning so important?

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Solution Summary

The importance of planning in marketing is examined.

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Like many business concepts and processes, marketing is strongly related to organizational strategy. The impact of marketing is not something that is noticeable or visible immediately after application, but rather, its effects are only visible over the long-term. As a result, planning is critical, as it sets the necessary framework that allows a company to put into perspective what is the intended and the required effects from their marketing ...

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