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Developing a new marketing plan

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An organization is developing a new marketing plan. In what ways could the findings from marketing research impact the plan? Why?

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Solution Summary

Understand how findings from marketing research can impact the marketing plan

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Marketing plan is a document which provides a blue print of the organization's marketing activities for the next business cycle. Its is based on the over all strategic plan of the organization and provides the action plans to achieve that.
The marketing research can impact the marketing plan from following point of views:

marketing Research (MR) - Can understand the changing cosnumer needs and wants
Marketing Plan (MP) -the marketing plan will incorporate changes ...

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