Develop a communications plan
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Develop a communications plan for product launch for both your domestic and international markets. Addressing the following:
Product - Ford C-Max
Domestic market - Canada
International Market - India
Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.
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Solution Summary
Develop a communications plan for product launch for both your domestic and international markets. Addressing the following:
Product - Ford C-Max
Domestic market - Canada
International Market - India
Solution Preview
To develop an effective communication plan for our new product 'Ford C-Max', our first step would be to identify the target audience and accordingly develop promotional strategy. In India, target audience could be upper segment of the society. Since, people here are price sensitive it is important that they should be convinced that they are getting value for money. Therefore, the communication plan should highlight the features such as economy, fuel efficiency, luggage space, family car and bold looks.
In Canada, people are rich and can easily afford such car. The ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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