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Identify quantifiable elements that can be used to evaluate, monitor, and crontrol the effectiveness of a Starbucks New Home and Office Delivery service marketing plan.

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Identify quantifiable elements that can be used to evaluate, monitor, and crontrol the effectiveness of a Starbucks New Home and Office Delivery service marketing plan.

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Quantifiable elements that can be used to evaluate and monitor effectiveness of new marketing plan include:

1) Improvement in sales/revenue or growth in top line revenues is a very important quantifiable element as it directly reflects the impact of marketing on revenue growth. ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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