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    Marketing Opportunities for Amazon, Netflix and Starbucks

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    Project Identification Netflix - Amazon - Starbucks

    You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decided to study each company where you are interviewing.

    Pick any 3 firms to research. Based on Internet research on these companies, write a research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue. In your arguments, include the following:

    Describe your reasoning for identifying them as worthy of pursuing.
    Without actually trying to determine each project's ROE, which would you most strongly recommend implementing, and why?
    Explain how the marketing opportunity would reflect upon the firm. Would it have a positive or negative public relations effect on the firm? Would it result in great financial improvements, or only a minor improvement?

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    Solution Preview

    Thank you for your response. I have gathered some thoughts based on your initial post. Please review this information to further develop your essay. You will need to categorize the opportunities as low-hanging, home-runs or singles based on the research I have provided as well as identify any risks. Ideally, each company runs the risk of late movers coming on the scene to compete for the same group of consumers. I believe they are all opportunities to collectively improve the brand including sales and recognitition.

    All three companies can benefit from forming strategic partnerships. Strategic partnerships are utilized to promote a product through partnering with another company. Ideally, the company a business partners with has a product that compliments the good or service being promoted. For example, in the case of Netflix. Netflix offers mail delivered movies and instant streaming of movies online and on television. Subscribers are charged a very minimal fee and enjoy the convenience of having movies delivered to their homes within a few days. Netflix could benefit from forming a strategic partnership with a national pizza company such as Pizza Hut. Together, they could offer pizza and a movie either at a discounted rate, offer one free rental or a chance to win free movie rentals for a specified period of time. This method can be used to further market and brand Netflix. Partnering with a company that is already successful can be the driving force for Netflix achieving its goals and objectives.

    Netflix already uses social media sites such as Facebook and Twitter to promote its products. However, it could benefit from expanding into the international markets. Additionally, it could offer incentives for ...

    Solution Summary

    Explore additional marketing opportunities for Amazon, Netflix and Starbucks. This solution provides missed opportunities to gain consumer interest and retain current customer bases.