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Value Chain Analysis for Starbucks

I need assistance explaining the value chain analysis for Starbucks which includes the customer. I need to consider that value chain activities can be grouped into two categories:

1. Primary Activities
2. Support Activities

Discuss how both of these activities relate to Starbucks.

Solution Preview

Primary activities of Starbucks include all activities from creating product, selling, marketing and distributing product to consumers. As well, this includes all activities from creating product, selling, marketing and distributing product to consumers and maintaining relationship with consumers. In the value chain of Starbucks, primary activities include procurement of raw material (coffee beans) from suppliers, storage of coffee beans to keep them fresh, and inventory system to maintain record of stocks and distribution to outlets. Primary activities also include management of stores or coffeehouses, marketing and promotional activities, sales and delivery, and customer service and customer ...

Solution Summary

Value chain analysis for Starbucks is examined. How activities can be related to Starbucks is determined.

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