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    Quantifable elements to evaluate, monitor the marketing plan

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    I am responsible for identifying quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of our marketing plan.

    Marketing Plan. "Tint when you need It" this is window tinting that will darken when the sun is out, but at night the window will be clear. This product will be used for home, office and automobiles.

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    Solution Preview

    In large regard, there are a number of factors that are quantifiable that will allow you to make the determination on your marketing plans effectiveness.

    First and foremost, you should be measuring market share. What this means is that you should have a base line of your existing market share prior to the implementation of your marketing plan. Once your marketing plan has been ...

    Solution Summary

    The solution identifies quantifiable elements to evaluate and monitor the marketing plan. The effectiveness of the marketing plan is determined.