Identify quantifiable elements
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Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.(300 words)
My group is promoting a Rubbermaid raincoat
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Solution Summary
The solution identifies quantifiable elements that can be used to evaluate, monitor and control the effectiveness of a marketing plan.
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1) Sales are usually the best quantifiable indicator that a marketing plan worked. You would need to measure baseline sales of the raincoat initially. Then, you promote your raincoat on national TV. You then re-measure sales. You are then able to analyze if there was a change in the quantity of sales. For example, you can see that within the next few weeks, sales increased by 100%. You could then conclude that sales increased due to the marketing plan.
2) Number of hits on a ...
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