Evaluate, monitor, and control the effectiveness of marketing plan
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Identify quantifiable elements as it relates to opening a new state of the art driving range.
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Solution Summary
The expert identifies quantifiable elements as it relates to opening a new state of the art driving range.
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1) Sales (or specifically number of tickets sold) are usually the best quantifiable indicator that a marketing plan worked. I.e you promote the driving range on TV, and then the next week, sales increased by 100%. You could then conclude that sales increased due to the marketing plan
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