To ensure a company's success, the company needs to evaluate and control marketing activities. What are tools the company can use to monitor and improve their marketing activities?© BrainMass Inc. brainmass.com October 17, 2018, 4:39 am ad1c9bdddf
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Marketing activities can be monitored in various ways, depending upon the marketing venue used. When marketing campaigns are released a company can track the number of calls, emails, and lead conversion but, ultimately, successful marketing activity drives sales, so sales would need to be tracked before, during, and after the marketing activity. However, there are many variables involved in sales beyond marketing (economic climate, pay dates, weather, etc), so more specific tracking is necessary. If marketing ...
THis solution discusses the tools a company can use to monitor an dimprove marketing activites. APA references are included.
Measures used to analyze, track and monitor marketing effectiveness
1. Provide three quantitative measures your company uses to analyze, track and monitor marketing effectiveness.
2. Provide specific examples of the three measures.
3. Discuss how these measures establish a linkage between marketing activities and company performance.
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