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Use of the 4Ps in the marketing mix

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Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix including the elements of the 4Ps? how does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? Please post any references that you have use to draft your response.

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Use of the 4Ps in the marketing mix is discussed very comprehensively in this explanation..

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The organization that I am familiar with is Emkay Engineering Company. The company makes drilling machines, mainly of 15 in variety.

The company uses different components of the marketing mix as follows:
The product: The Company has selected the 15 inch model because it is the most commonly sold drill among small iron and steel facilities. The company has perfected this model by making its motor very versatile, its drill tips very hard and long lasting and its body easy to hold and handle. The exterior is also very attractive.

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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