Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix including the elements of the 4Ps? how does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? Please post any references that you have use to draft your response.
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The organization that I am familiar with is Emkay Engineering Company. The company makes drilling machines, mainly of 15 in variety.
The company uses different components of the marketing mix as follows:
The product: The Company has selected the 15 inch model because it is the most commonly sold drill among small iron and steel facilities. The company has perfected this model by making its motor very versatile, its drill tips very hard and long lasting and its body easy to hold and handle. The exterior is also very attractive.
The pricing ...
Solution Summary
Use of the 4Ps in the marketing mix is discussed very comprehensively in this explanation..
... capitalize on differentiation and positioning strategies using the 4 ... Step 1: Define the 4P's The marketing mix... the product/service will be used for, warranty ...
...Using your selected company as the basis for your ... More than 18 million people use LotusLive, IBM's ... explicit information regarding pricing strategies used by a ...
... set of activities that the firm uses to respond to ...mix are: (Choose your product and then use the following ...Marketing mix" is a general phrase used to describe ...
... term attributed to Neil Borden, who first used it in ... are given discounts to encourage them to use said services ... Student, Hello and thank you for using Brainmass ...
... I hope you will be able to use this as a ... Catherine used Corel painter to create a portrait employing her ... style and has done some embellishments using real oil ...
... 9. Demonstrate how you would use the consultative selling process ...mix in that it dictates how the 4Ps of marketing... has raw materials which can be used for the ...
... No company can move further without using these elements ... female magazines for promotion, then it is of no use. ... These factors can be used in the same manner for ...
... internet may NOT be successful when used as part of ... At the international level, the use of internet ... Various organizations are using Internet approach to expand ...
... of e-commerce and FYC, which uses e-commerce. ... Price: Pricing strategy used by the company also plays a ... Business Model: FYC will use B2B and B2C business models ...
