Purchase Solution

4Ps of Marketing

Not what you're looking for?

Ask Custom Question

1. Using information from at least three different sources, describe the elements of the marketing mix (product, place, price, and promotion).

2. In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organizationâ??s marketing strategy and tactics.

3. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists.

4. Remember to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper.

Texts:
Marketing, 9/e (Kerin, Berkowitz, Hartley, & Rudelius): Ch. 8
Marketing: An Introduction 9/e (Armstrong & Kotler): Ch. 4-6

Purchase this Solution
Solution Summary

The solution is a 752-word discussion of the 4ps of marketing also known as the Marketing Mix. Written from the perspective of a worker, it also 'looks' into the 4P's as displayed or observed in actual retail employment. References are listed for the purpose of expansion. A word version of the solution is attached for easy printing.

Solution Preview

Dear Student,
Hello and thank you for using Brainmass. First however I would like to apologize if the solutions are a little late - I have been very busy. Also, with regards to this problem I believe that I have already put together a summary of the 4Ps for you and we will include that here. Since the organization is non specific, I will use something that I have also done for you previously - retail. I hope that this helps.

Sincerely,
OTA 105878/Xenia Jones
----------------------------------

Marketing Mix & the 4PS

Marketing Mix is a term attributed to Neil Borden, who first used it in his presidential address in 1953 at the American Marketing Association landmark event. Essentially, he is referring to the 4Ps, a term established by marketing expert Jerome McCarthy in the 60's; it is essentially a structured and scaled down description and quantification of the varied elements involved in Marketing for the purpose of creating awareness and translating said product or service awareness to sales. Basically they are as follows:

? Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

? Pricing: The process of setting ...

Solution provided by:
Xenia Rochelle Jones, MA, PhD (IP)
Education
  • MPhil/PhD (IP), Open University, Milton Keynes, UK
  • MA, Open University, Milton Keynes, UK
  • Certificate, Geva Ulpan (via Universita Tel Aviv)
  • BA, University of the Philippines
Recent Feedback
  • "Thank you!:)"
  • "Excellent, thank you!:)"
  • "Thank you for your timely help. I have submitted another posting (656038) and assigned it directly to you. Please help."
  • "Thank you so much for your timely help. Much appreciated."
  • "Thanks so much for your support."
Purchase this Solution
Free BrainMass Quizzes
Research Methods for Data Collection

This quiz is designed for students to help them gain a better understanding of the different types of research and when to appropriately use them.

Sociology: Socialization & Social Groups

A refresher quiz on socialization.

View More Free Quizzes
Related BrainMass Solutions

  • Comparing & Conntrasting the 4 Ps Approach to the Value Approach

    Contrast between 4Ps and Value Marketing Strategies As per the generation of the value marketing strategies are generated from traditional marketing practices named as 4ps.

  • strategies involve the 4Ps

    In marketing, strategies involve the 4Ps, which are price, product, place, and promotion. What are potential strategies and objectives for one of the 4Ps using a product.

  • Resources for Marketing Principles

    The principles of marketing involve a range of processes to defining customer wants and using key elements to serving customers. The key elements relating to the principles of marketing are as follow: The 4Ps: 1. Product 2. Place 3.

  • Use of the 4Ps in the marketing mix

    254598 Marketing: Use of the 4Ps in the marketing mix; evaluate, monitor and control Select an organization with which you are familiar.

  • Marketing Mash-Up: The 4P's

    Mash-up- 4Ps: Product, price, place, and promotion form the basis of the various 4Ps of marketing mix.

  • international issues and ethics

    372373 International issues and ethics I understand the concept of the 4ps of marketing but our assignment is asking for a solution specific to Walmart.

  • Marketing

    Do the 4Ps of marketing apply in a world where it is increasing difficult to grab the attention of the consumer? 2. Is KMart/Sears around in ten years? Why or Why not?

  • Health Education and the 4Ps of Social Marketing

    Identify the 4Ps of social marketing in the campaign and discuss the appropriateness of this campaign in addressing the health concerns of the target group.

  • 4Ps - eMarketing

    The 4Ps of e Marketing: Product: The product of e Marketing can be the same as that of the traditional marketing, especially in case of physical products, however, they can be different, especially if they are web-based products.

View More Related Solutions