1. Using information from at least three different sources, describe the elements of the marketing mix (product, place, price, and promotion).
2. In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organizationâ??s marketing strategy and tactics.
3. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists.
4. Remember to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper.
Marketing, 9/e (Kerin, Berkowitz, Hartley, & Rudelius): Ch. 8
Marketing: An Introduction 9/e (Armstrong & Kotler): Ch. 4-6
Hello and thank you for using Brainmass. First however I would like to apologize if the solutions are a little late - I have been very busy. Also, with regards to this problem I believe that I have already put together a summary of the 4Ps for you and we will include that here. Since the organization is non specific, I will use something that I have also done for you previously - retail. I hope that this helps.
OTA 105878/Xenia Jones
Marketing Mix & the 4PS
Marketing Mix is a term attributed to Neil Borden, who first used it in his presidential address in 1953 at the American Marketing Association landmark event. Essentially, he is referring to the 4Ps, a term established by marketing expert Jerome McCarthy in the 60's; it is essentially a structured and scaled down description and quantification of the varied elements involved in Marketing for the purpose of creating awareness and translating said product or service awareness to sales. Basically they are as follows:
? Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
? Pricing: The process of setting ...
The solution is a 752-word discussion of the 4ps of marketing also known as the Marketing Mix. Written from the perspective of a worker, it also 'looks' into the 4P's as displayed or observed in actual retail employment. References are listed for the purpose of expansion. A word version of the solution is attached for easy printing.