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1. The average consumer scans a 12 foot section of retail shelf in about one second. Do the 4Ps of marketing apply in a world where it is increasing difficult to grab the attention of the consumer?

2. Is KMart/Sears around in ten years? Why or Why not?

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Solution Summary

The solution discusses marketing questions, the 4Ps and if Kmart and Sears will be around in 10 years.

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1 The average consumer scans a 12 foot section of retail shelf in about one second. Do the 4Ps of marketing apply in a world where it is increasing difficult to grab the attention of the consumer?

Yes. When a consumer scans that 12 foot section, he or she is looking for a certain product. The purchase criteria of the product he or she is searching will depend on the Price, Promotion, Placement and Product.

Let's use Pantene hair spray for example. The consumer has a coupon for $1.00 off of ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
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  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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