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Give a specific example and walk us through primary research and its relationship to the 4P's?

Can you discuss your experience as either a consumer or professional with one of the data collection methods?

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The response addresses the queries posted in 602 Words, APA Reference

Primary Research & 4Ps: Relationship

Primary Research

Research is very common in the business process of the organizations. All the business organizations follow different kind of research in their business process. There are different types of research followed by the business organizations. Among all these research methods, the primary research is very important. The primary research is used to collect any required data which the company does not already have. The data collection under primary research can be done through various methods namely, questionnaires, interviews, etc. (Gill & Johnson, 2002).

Relationship between Primary Research & 4Ps

Primary research is very useful in all the fields of the business like finance, marketing, operations, human resource, etc. In the marketing field, the four Ps of the marketing mix (Product, price, place and promotion) have a great relationship with the primary research. Through primary research, the business organization can ...

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The response addresses the queries posted in 602 Words, APA Reference

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Marketing Management: "What is Marketing?"

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Peter, J. Paul, and James H. Donnelly, Jr. Marketing Management: Knowledge and Skills, 8th edition

Problem:" What is Marketing?" My answer needs to be at least 2,500-3,000 words and should incorporate key terms from the text and online materials, as well as key concepts of the marketing process, strategic planning, relationships, tools and scope.

Answer should also be in your own words, but you can reference the textbooks, if you'd like. For example, you might want to focus on and explain the difference between products and services, relationships such as B2C and B2B and buyer behavior, integrated marketing communications, elements of the marketing mix, the digital age and global marketing, market segmentation and/or pricing.

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