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Compare the Peapod.com customer experience to a brick and mortar

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Peapod.com: Click on the "Groceries for your home" link. Enter a Chicago-area zip code (say 60602).

Compare the Peapod customer experience to a brick-and-mortar grocery shopping experience. What benefits does a customer receive by using Peapod? What are the disadvantages?

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The benefits include having the groceries delivered to their home, so they do not have to leave and do the shopping. This saves time and gas, time in line with the cashier and bagging, loading into the vehicle and unloading at home. It also means the shopper can do the shopping any time because the storefront ...

Solution Summary

This solution helps compare the Peapod.com customer experience.