Explore BrainMass

Discussing Marketing Differences

Discuss and explain how marketing differs on a B2C site compared to a B2B site and a brick and mortar store. Also provide references (try to provide at least three).

Solution Preview

//Before writing about the difference between marketing and B2C and B2B, it is essential to discuss what marketing is. One should know about the main concept of marketing and its components, which further will assist in analyzing the disparity in an effective manner.//

Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers' confidence. In today's society, marketing the correct product/service can be difficult, but implementing the marketing process and planning accurately can alleviate potential obstacles. This paper will discuss business to business (B2B), business to consumer (B2C), and brick and mortar concepts and will compare how marketing differs between these three concepts.

Marketing consists of four P's. To decide how marketing differs on a B2C site compared to a B2B site, we would have to concentrate on the four P's of marketing, which are:

Product: This includes packaging design, branding, trademarks, warranties, guarantees, product life cycles and new product development (Boone & Kurtz, 2006).

Price: Determining profitable and justifiable prices.

Place: This covers the physical distribution of goods.

Promotion: This covers the ways to market the product.

//Above is the discussion of the main concept of marketing and its components. Moving on, next we will give an explanation about the role of marketing and B2C and B2B is to be discussed//

Marketing plays a key role in developing the customer base for a company. Marketing through e-business techniques involves the use of electronic means and platform for serving the purpose of the company. With the growing Internet based connectivity with the company's partners, suppliers and customers, e-business has become the key to the businesses. E-business marketing enables the company to open new markets and also offer improved services to the existing customers (Kotler, 2002).

Business to Business (B2B): This is an inter-enterprise technique, where the firms sell their products and services to other business firms on the net. It brings the suppliers, distributors and businesses closer to each other. In this, the business provides several products and through the receiving business, it meets the need of the end customer. The approach followed in this business is customer-based marketing. Therefore, they focus on designing the products and services according to the ...

Solution Summary

This response addresses the queries posted in 1300 Words and includes 5 APA references. This solution acts as a tutorial which will assist a student in structuring their discussion and outlining each of the individual sections.