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    Marketing Management

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    Outline the differences between horizontal and vertical differentiation. Give four examples to support your explanation and use one outside Internet resource.

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    https://brainmass.com/business/differentiation-strategies/marketing-management-example-problem-340692

    Solution Preview

    As per the instructions given in this paper, we are going to discuss about the differences between horizontal and vertical differentiation. After discussing that, we have discussed some useful examples to support them in the answer.

    The companies are offering different products under the name of various brands, to fulfill the needs of the consumers, but the products they are offering to the customers are not providing the same kind of features to the customers. While competing in the market with competitors, companies are using product differentiation techniques. In the marketing of products, mainly two types of differentiations are available, on the basis of that companies divide their products in the market. The two ...

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    The response addresses the queries posted in 491 words with references.

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