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Designing marketing materials

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How would you design marketing materials for a social program such as STD prevention as opposed to designing marketing materials for elective plastic surgery? What are the similarities and differences?

How can an organization use public relations for damage control? Use a specific real-life example.

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Solution Summary

This solution explains how would design marketing materials for certain social programs and elective plastic surgery. It also discusses how an organization uses public relations for damage control.

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In order to design an marketing materials for a social program such as STD prevention the campaign needs to specifically capture the attention of a certain demographic. (teens and young adults) Any marketing should combine mass media with peer education. STD's should not in any way be glamorized, however the campaigns should be attention-getting.Real teenagers and young adults should be discussing ways to prevent STDs. Press releases for earned media, cable television ads, radio ads should be utilized. The marketing for STD programs should not be done in a "dark" way .It should be done in a positive way encourgaing other young people to get the message across.Also any program that deals with STD prevention needs to get the message through via ...

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