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Health issues and marketing differences

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How would you design marketing materials a social program such as STD prevention as opposed to designing marketing materials for elective plastic surgery? What are the similarities and differences? Please help me answer this question along with the similarities and differences in 200 words or more.

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Solution Summary

A discussion on the differences in marketing an elective procedure as opposed to marketing a health care prevention method. Both are concerns for people and both must address issues beyond product.

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I will be happy to provide direction, but I will not write the paper for you.

I would base marketing of the STD prevention on health care issues and issues of the future. For this to be successful you have to direct attention to the issue of health and how STDs can affect the quality of life, cost money in doctor and medicine, and the affects an STD might leave on a person long after the ...

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