Health Care Marketing, Product, Service and Social Marketing
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What are the differences between product, service, and social marketing? Please provide a healthcare industry example of each type of marketing. Please use 200 words or more.
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Solution Summary
By definition and discussion, this solution explains the difference between the the three concepts: health care marketing, product, service and social marketing. Supplemented with two highly informative articles on social marketing and healthcare marketing basics.
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RESPONSE:
1. What are the differences between product, service, and social marketing? Please provide a healthcare industry example of each type of marketing. Please use 200 words or more
Please see the Basics of Healthcare marketing attached for a basic understanding of marketing in Healthcare, the rubrics under which the following three types of marketing fall.
Healthcare Marketing definition: Healthcare marketing is the marketing of care, services and supplies related to the health of an individual. (http://www.marketingology.com/medical-healthcare-marketing.htm) It also includes social marketing on issues related to common good of society. So, by definition, healthcare marketing involved marketing products, services, as well as social marketing, which is a newer concept to healthcare marketing.
(1) Product marketing is the marketing of healthcare products, such as in the pharmaceutical industry.
Products can be marketed to target groups using the medium of the Interent. For example, with an ever-growing number of US households having access to the Internet, website marketing is proving to be a very effective method of reaching your target market. Almost every ...
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