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Marketing decision support system

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1. What is a marketing decision support system? What are some of its key features? Why is a MDSS important for health care organizations?

2. Say you have the job of electing one of several firms to assist in redesigning the website for your firm or organization. How would checklists and pro/con analyses be useful in this task?

3. List some of the major decisions to be made in the STP and 4 P areas of marketing. What criteria would be used for making these decisions (pick one area for your response here, say targeting decisions or promotional decisions)? Are these examples of "must" or "want" criiteria?

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1. What is a marketing decision support system? What are some of its key features? Why is a MDSS important for health care organizations?

The marketing decision support system is the use of information technology, marketing information, and marketing modeling that enables the system to give pre-decided outcomes from different circumstances and strategies.

Its key features are the information system that supports the MDSS, the research information that is inputted into the system and the model that is used in the system. Essentially, the data and the model determine the "decisions" the MDSS suggests.

MDSS is important for health care because it helps health care operators decide about the marketing strategies that they should use. Further, it enables them to input the actual scenario and make a reasoned decision related to the health care service. For instance, a good MDSS may help the health care organization to select the health care ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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