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    Is Microsoft's Vista operating system software a product or a service? Describe the core, actual, and augmented levels of this software offering.

    Please include references

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    https://brainmass.com/business/management-information-systems/microsoft-s-vista-operating-system-408661

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    Is Microsoft's Vista operating system software a product or a service? Describe the core, actual, and augmented levels of this software offering.

    As per knowthis.com,
    "In marketing, the term "product" is often used as a catch-all word to identify solutions a marketer provides to its target market. We will follow this approach and permit the term "product" to cover offerings that fall into Goods, services and ideas"
    Products are much more than just the item for consumption. Further products can be divided into three categories:
    ? CORE product,
    ? ACTUAL product,
    ? AUGMENTED product.

    As per marketing teacher.com, "The CORE product is NOT the tangible, physical product. You can't touch it. That's because the core product is the BENEFIT of the product that makes it valuable to you. "Hence deciding the core benefit from the product is a key product decision.

    "The ACTUAL product is the tangible, physical product. You can get some use out of it." Thus the actual product is the consumable good, idea or ...

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    Solution discusses Microsoft's Vista operating system

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