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marketing information system: Development

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The Scenario & Challenge

You have just been hired as the Chief Marketing Officer for Crystal Castle, a family entertainment center featuring video games, pinball, billiards, glow golf, bowling, go-karts, laser tag, and much more. Located in Shreveport, Louisiana, the company opened its doors to the public just days ago. As Crystal Castle's first ever CMO, you are charged with laying the groundwork for productive marketing operations.

As a first matter of business, you are tasked with developing and implementing the company's marketing information system. Using the knowledge that you have gained from this course, along with supplementary information gained from resources, such as books, journals, websites, and other secondary data sources, develop a marketing information system for this company and describe this system in detail.

The Submission Requirement

This assessment will require that you develop and describe a detailed marketing information system for the noted company. In presenting this system, incorporate the following sections:

Title Page

The Marketing Information System (body of paper; use sub-sections, tables, and graphs as you deem necessary)

Appendix (place supplementary information here; use as needed)

References (place any references cited here; use as needed)

There is no page limit for this assignment.

Citations must be prepared in accordance with the standards set forth in the Publication Manual of the American Psychological Association or a similar style manual. Please ensure that you incorporate margins of 1 inch on all four sides of pages; a 12 point, Times New Roman font; double-spaced body text; and page numbers centered at the bottom of each page, including the title page.

The submission requirement will entail one electronic file (saved as a Word file using your last name in ALL CAPS as the file name)

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Solution Summary

The answer to this problem explains the need and building of marketing information system. The references related to the answer are also included.

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The Marketing Information System
Crystal Castle is a family entertainment center featuring video games, pinball, billiards, glow golf, bowling, go-karts, and laser tag. The marketing information system for Crystal will consists of four parts. The first will be the internal records for marketing managers, the second will be marketing intelligence system, the third will be marketing research system, and the fourth will be marketing decision support system. The marketing information systems will have four components namely internal records, marketing intelligence, marketing research, and marketing decision support systems (Kokic. Esad, 2013).
The hardware will be two HP Proliant DL380p Gen8 Servers, and seven dedicated terminals. The system will also be accessible from authorized mobile computers, and smart phones.
Internal records system: This system will mine data from the internal records of the company. This includes point of sales information, the direct costs incurred, the overheads, cash flows, and account payable. These records will help marketing managers get faster access to reliable information. These records will help marketing managers identify ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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