Product, service, and social marketing
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What are the differences between product, service, and social marketing? Provide a health care industry example of each type of marketing.
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Product, service and social marketing are examined.
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Product marketing occurs when an individual or group develops a product that others may find worth their money. If you have the capital funds for a start up venture and the confidence in the product, then the project is worth the wait. With product marketing essentially, a finished product must be ready in a user form. If potential buyers see a not so ready to use form of your merchandise, you may lose the customer. With product service, the seller often has only one chance to make a good sale. Products in healthcare such as new types of needless catheters must be demonstrated and have an assessment period with staff before purchasing these ...
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