Guerilla marketing is one of the ways smaller marketers can reach their target markets with a smaller budget. What examples of guerilla marketing from the text appear to have the potential to be more successful and why? What potential ethical issues do marketers need to be aware when engaging in guerilla marketing
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In the pursuit to attracting consumers on a modest advertising budget, the concept of guerilla marketing is executed for increasing the brand identity. At times, the guerilla marketing concepts are employed by fortune 500 corporations to instill a lasting impression for promoting the brand. The objective in guerilla marketing for corporations is to identify the targeted market within a set framework of particulars, such as;
a. Social cultural awareness (when companies go global in a foreign country, i.e. In 2005, ...
The method in understanding how guerilla marketing works within the context of promoting the business enterprise within the targeted marketplace.