Jay Conrad Levinson's 'Guerilla Marketing': define 3 rules
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Please help with the following problem. Provide at least 400 words.
Jay Conrad Levinson's 'Guerilla Marketing' book: provide three rules including a definition of each and give an original example of each.
I picked Rule #22, you can pick two others or all three.
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Solution Summary
The 435 word solution defines two more rules including a small company example and a large company example for each.
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First I picked Rule #2
'Precision: The ability to accurately to define your precise market or markets dramatically affects your profitability.'
In his book, Levinson presents seven questions to be asked of a business owner about his customers. His premise is that if you know your customers and know what they want, you can better service them. Better profits should follow from better service. The questions include what do they read, what organization do they belong to, what do they respond to, where did they hear about your company and maybe most important is why they continue to buy from your company. Doing ...
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