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    How To Run A Successful Brainstorming Session

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    The Marketing Memo on page 577 in your textbook entitled "How To Run A Successful Brainstorming Session" outlines eight ground rules that experts feel ensures success. What additional two ideas can you add to the list that will promote a successful outcome? Be creative in your answer.

    Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

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    Solution Preview

    This is your custom response for running a successful brainstorming session. I have provided your answer here in Word Document form.

    Good learning,
    Jay Prewitt

    How To Run A Successful Brainstorming Session
    In addition to the eight rules outlined in our readings, I would propose two more rules that might make the brainstorming process more successful. First, participants must be made up of individuals of a diverse nature. That is to say, from different lifestyles. This is important because individuals who have ...

    Solution Summary

    This 313 word solution does not contain any references, but does provide ideas for brainstorming sessions. The solution outlines two ideas that can add to ideas already listed in the Marketing Management text (14 ed.), by Kotler and Keller. Both ideas are original, and pertinent to the brainstorming process.