Innovations, Teams and Marketing
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1. What are the different challenge to expect in the set-up operating, and sustaining (or closure) stage in managing innovation networks? Give an example of a product or program and the challenges it faced in one of these three areas.
2. Explain the differences between functional teams and cross-functional teams. In the research note 9.1 on page 406, what did the study determine about the effectiveness of cross-functional teams?
3. Give an example of a consumer market survey in which the company was able to obtain information to successfully launch a new product. Is there a best way to identify niches? Explain.
4. Explain the importance of brainstorming. What are the three most important approaches to brainstorming? Explain a situation in which brainstorming could achieve innovative results
5. What are the key components of a business plan? Why are they important?
6. What are some of the most important factors that affect adoption? Why is it important to consider individual characteristics when introducing an innovation?
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Solution Summary
This solution discusses issues in organizational economics, including innovations, teams and marketing.
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1. What are the different challenge to expect in the set-up operating, and sustaining (or closure) stage in managing innovation networks? Give an example of a product or program and the challenges it faced in one of these three areas.
Different challenges that exist include the ability to ensure that the innovative process is successful from the beginning of the process until the end of the process without having the ideas and creativity watered down or degraded as each phase of the innovative process occurs. The challenge involves protecting innovation throughout each decision stage and maintaining strong commitment and creativity while implementing the innovation as companies that are only strong in creating innovations without proper management and resources for implementing these innovations will have more innovative ideas than they can successfully implement into their organization. Organizations that have strong managerial and organizational skills wherein implementation is effortless but lack creativity in regard to innovation will bring to market unsuccessful and wrong innovations.
2. Explain the differences between functional teams and cross-functional teams. In the research note 9.1 on page 406, what did the study determine about the effectiveness of cross-functional teams?
Functional teams represent teams that are capable of functioning as a unit through self-management wherein every team member has a clearly defined role with an established team leader. This only occurs through steps wherein the team must first be created, engage in storming wherein different ideas and positions are given, and finally mesh into a functioning unit capable of completing projects. Functioning ...
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