Explore BrainMass
Share

Innovations, Teams and Marketing

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1. What are the different challenge to expect in the set-up operating, and sustaining (or closure) stage in managing innovation networks? Give an example of a product or program and the challenges it faced in one of these three areas.

2. Explain the differences between functional teams and cross-functional teams. In the research note 9.1 on page 406, what did the study determine about the effectiveness of cross-functional teams?

3. Give an example of a consumer market survey in which the company was able to obtain information to successfully launch a new product. Is there a best way to identify niches? Explain.

4. Explain the importance of brainstorming. What are the three most important approaches to brainstorming? Explain a situation in which brainstorming could achieve innovative results

5. What are the key components of a business plan? Why are they important?

6. What are some of the most important factors that affect adoption? Why is it important to consider individual characteristics when introducing an innovation?

© BrainMass Inc. brainmass.com October 25, 2018, 10:13 am ad1c9bdddf
https://brainmass.com/business/organizational-economics/innovations-teams-and-marketing-602936

Solution Preview

1. What are the different challenge to expect in the set-up operating, and sustaining (or closure) stage in managing innovation networks? Give an example of a product or program and the challenges it faced in one of these three areas.

Different challenges that exist include the ability to ensure that the innovative process is successful from the beginning of the process until the end of the process without having the ideas and creativity watered down or degraded as each phase of the innovative process occurs. The challenge involves protecting innovation throughout each decision stage and maintaining strong commitment and creativity while implementing the innovation as companies that are only strong in creating innovations without proper management and resources for implementing these innovations will have more innovative ideas than they can successfully implement into their organization. Organizations that have strong managerial and organizational skills wherein implementation is effortless but lack creativity in regard to innovation will bring to market unsuccessful and wrong innovations.

2. Explain the differences between functional teams and cross-functional teams. In the research note 9.1 on page 406, what did the study determine about the effectiveness of cross-functional teams?

Functional teams represent teams that are capable of functioning as a unit through self-management wherein every team member has a clearly defined role with an established team leader. This only occurs through steps wherein the team must first be created, engage in storming wherein different ideas and positions are given, and finally mesh into a functioning unit capable of completing projects. Functioning ...

Solution Summary

This solution discusses issues in organizational economics, including innovations, teams and marketing.

$2.19
See Also This Related BrainMass Solution

GE Healthcare and BOP Markets

Need help to determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare's growth in this market segment.
Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers.
Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.
Determine the manner in which GE Healthcare's strategy to improve its position in BOP markets contributed to the organization's value chain in both emerging and developed markets.

View Full Posting Details