What are some of the arguments for the ineffectiveness of gr
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What are some of the arguments for the ineffectiveness of group brainstorming? What can be done to re-structure the design of brainstorming groups to increase productivity and improve performance?
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This solution discusses arguments proposed that support the ineffectiveness of group brainstorming.
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Recent studies on group brainstorming indicate that it is not as effective as other methods that don't involve brainstorming. Research indicates that when employees are asked to produce ideas on their own, it generates more ideas than a group brainstorming session. When the participants were told to complete the task individually, it allowed for a more free-flowing pattern of ideas, that were created on the terms of the individual, and that were not confined by the constraints of the group. When done individually, employees generally have more time ...
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