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Marketing Planning for Launch of New Product

Assume you are the Chief Marketing Officer of the company launching the product or service that you have selected. Develop the marketing strategy for the product or service in terms of:

Features that differentiate it from the competition
Promotion of the product or service
Distribution for reaching the customers
Pricing, discounts, rebates
Target audience

How will the business environment affect the color, packaging, marketing, and price of the product you are about to launch?

Solution Preview

Marketing Planning for Revita Drink

Features that differentiate it from the competition
Revita Drink is a natural sparkling vitamin and mineral enriched drink with all the daily requirements of a menopausal woman. It is differentiated in the health drink market because it is especially designed for Baby Boomer women and their health needs. The drink not only has a large niche market, but it capitalizes on the global market of women who outnumber men up to 5 to 1 in western markets. The drink also capitalizes on the global social trend toward healthier lifestyles ...

Solution Summary

Features that differentiate it from the competition
Revita Drink is a natural sparkling vitamin and mineral enriched drink with all the daily requirements of a menopausal woman. It is differentiated in the health drink market because it is especially designed for Baby Boomer women and their health needs. The drink not only has a large niche market, but it capitalizes ...

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