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Descriptive Marketing Research and the Six Ws

You are the marketing manager for Sweet Cookies, Inc. which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.

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Interesting project! See response attached, which is also presented below. I hope this helps and take care.

RESPONSE:

You are the marketing manager for Sweet Cookies, Inc., which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.

The Six W's of Descriptive Research Design

Question 1: Who?

· Who are you? People (those who buy cookies) need to see you as credible and you need to do everything with this in the back of your mind (create an image).
· Who is your new line of cookies focused on? ...

Solution Summary

This solution explains the six W's of a descriptive research design through asking specific questions for each steps in the model. Through illustrative example, it then adapts the design to Sweet Cookies Inc., which is planning to launch a new line of cookies and wants to assess the market size.

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