Descriptive Marketing Research and the Six Ws
Not what you're looking for?
You are the marketing manager for Sweet Cookies, Inc. which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.
Purchase this Solution
Solution Summary
This solution explains the six W's of a descriptive research design through asking specific questions for each steps in the model. Through illustrative example, it then adapts the design to Sweet Cookies Inc., which is planning to launch a new line of cookies and wants to assess the market size.
Solution Preview
Interesting project! See response attached, which is also presented below. I hope this helps and take care.
RESPONSE:
You are the marketing manager for Sweet Cookies, Inc., which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.
The Six W's of Descriptive Research Design
Question 1: Who?
· Who are you? People (those who buy cookies) need to see you as credible and you need to do everything with this in the back of your mind (create an image).
· Who is your new line of cookies focused on? ...
Purchase this Solution
Free BrainMass Quizzes
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.