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Six key steps for effective marketing research

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In this article you will get an overview of marketing research process, which is not meant to make you a marketing research expert, but you will be able to understand the nature of research projects and how are they managed.

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Solution Summary

Strategic marketing planning is always dependent upon reliable marketing data and information. Marketers cannot make sound business decisions without adequate knowledge and insight into the market in which they operate, they need to understand their customers' needs and expectations, performance of their current marketing strategies and host of other factors in order to plan for the future. Therefore, basic understanding of the marketing research process is essential for all marketing professionals.

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Effective Marketing Research

Strategic marketing planning is always dependent upon reliable marketing data and information. Marketers cannot make sound business decisions without adequate knowledge and insight into the market in which they operate, they need to understand their customers' needs and expectations, performance of their current marketing strategies and host of other factors in order to plan for the future. Therefore, basic understanding of the marketing research process is essential for all marketing professionals. In this article you will get an overview of marketing research process, which is not meant to make you a marketing research expert, but you will be able to understand the nature of research projects and how are they managed.

There are six key steps in any marketing research project:

1. Identify the Research Problem: Marketing research process begins with a clear definition of the research problem, that is, what exactly needs to be studied and what is the purpose of the research. What decisions we would like to make based on the findings of the research project. This first step is quite ...

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