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    Creating an effective content marketing strategy

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    Content marketing is gaining importance in today's digital marketing environment and businesses have to rely on content marketing as an essential part of their overall marketing plan. In this solution you will learn how to create effective marketing content which motivates customers to buy your product or service.

    © BrainMass Inc. brainmass.com October 10, 2019, 8:23 am ad1c9bdddf
    https://brainmass.com/business/b2c-and-b2b-marketing/creating-effective-content-marketing-strategy-622672

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    Six Steps for Effective Content Marketing

    In the current digital business environment, content marketing is probably one of the most effective strategies for marketers. According to a research study done by Content Marketing Institute 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers.
    Here are some tips for developing successful content marketing strategy.
    1. Defining the Target Audience
    The nature of your content marketing strategy largely depends upon your target audience. As we know that needs and behaviors of consumer (B2C) and industrial markets (B2B) are quite different and they greatly impact your marketing approach. B2B customers look for products and services that add value to ...

    Solution Summary

    In the current digital business environment, content marketing is probably one of the most effective strategies for marketers. According to a research study done by Content Marketing Institute 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers.

    $2.19