Marketing mix of NBC Universal
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Using NBC Universal as the company:
Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization's marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization's mission statement. What recommendations would you make to better align the organization's marketing strategy with its mission?
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Solution Summary
This posting describes the marketing mix of NBC Universal and explains how the company can align its marketing mix with its mission statement.
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The company is NBC Universal. The first element marketing mix of NBC Universal is the product. The product mix of NBC Universal consists of the Hollywood film studio Universal Pictures, the US's major television network, and broadcasting through properties such as the USA Network, Bravo, and Universal Kids. It also has the streaming service of Peacock. Its product mix also includes amusement parks. The pricing strategy of NBC Universal depends on the level of competition. For example, Universal Pictures has a low pricing strategy because it faces severe competition ...
Education
- MBA, Indian Institute of Social Welfare and Business Management
- BSc, University of Calcutta
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