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If you were running a skateboarding clothing company that performed well in the states how would you plan to market the products in other countries?

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If a product was universal enough, how could you standardize it to fit the market mix?

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If you were running a skateboarding clothing company that performed well in the states how would you plan to market the products in other countries?

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If I was running a skateboarding clothing company that performed well domestically, I will start the planning of exports or marketing to other countries by first conducting an extensive research and analysis of the most attractive markets that I wish to explore. Such analysis will be an extensive and in depth country risk analysis and marketing study that will encompass various risks, such as socio-cultural, political and economic risk prevailing in the country of choice, extensive analysis of the competitive scenario, consumer's taste and preferences, culture, customs and business practices.

Once the relative attractiveness of the overseas market is known, I will chalk ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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