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Challenges of New Products in Global Markets

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My question pertains to 'Proctor & Gamble's Regenerist Micro-Sculpting Eye Cream & Lash Serum Duo'. I need to identify a new global market that your product should consider. It should include culture challenges it faces; do you believe it would be successful?

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Solution Summary

This solution identifies a new market for an existing product and considers the cultural challenges it will face globally. It also evaluates likelihood of success. Includes APA formatted references.

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Proctor & Gamble should consider marketing Regenerist Micro-Sculpting Eye Cream & Lash Serum Duo in the Islamic Middle East. In these countries, many women cover their faces with a hijab or a burka. Women's eyes are exposed, and in more extreme countries, only the eyes are left uncovered (Weber, n.d.). As a result, the eyes are often seen as the focus of beauty. In addition, these countries are typically hot and dry, a climate that tends to dry out skin, thus encouraging use of moisturizers. Furthermore, the economic climate has been increasing. Qatar, the United Arab ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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