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Explaining Multi-Domestic Strategy

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Would you please help me to understand multi-domestic strategy?

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Generally, global businesses adapt a multi-local strategy in multi-domestic markets. A multi-domestic strategy has specific strategies it uses. For example, it customizes their products to individual countries - in other words, products are "customized for each individual market" (www.quickmba.com/strategy/global). As well, the company's innovation often comes from local R&D. There is also decentralization control of local decision making within the company. A common ...

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Discusses multi-domestic strategy.

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