Would you please help me to understand multi-domestic strategy?
Generally, global businesses adapt a multi-local strategy in multi-domestic markets. A multi-domestic strategy has specific strategies it uses. For example, it customizes their products to individual countries - in other words, products are "customized for each individual market" (www.quickmba.com/strategy/global). As well, the company's innovation often comes from local R&D. There is also decentralization control of local decision making within the company. A common ...
Discusses multi-domestic strategy.