A global strategy is one that emphasizes economies of scale due to the standardization of products and services, and the centralization of operations in a few locations. Meanwhile, a multi-domestic strategy focuses on a firm's differentiation of products and services seeking to adapt to local markets.
True or false?© BrainMass Inc. brainmass.com October 2, 2020, 4:21 am ad1c9bdddf
Both parts of this statement are true. With the global strategy, the emphasis is on economies of scale due to standardization with centralization in a ...
This solution explains if the global strategy question presented is true or false. A thorough explanation is provided.