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Marketing Strategies: Over Time, Globally, Changes

1. Why would a company choose a particular market strategy over another? Can a company have more than one strategy? Why or why not?

2. Why would a company change its market strategy over time?

3. Why do certain countries demand particular market entry strategies?

4. What ethics issues may arise in conducting business globally?

5. What differences exist between legal and ethical practices in global business?

Solution Summary

Discussions on marketing strategies and why they change, how they change to answer needs in global markets, and ethical issues.