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Global Marketing in the U.S versus another country

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I need approximately 250 words to answer the following:

Explain whether or not any product or service can be marketed globally and if it sells in the United States whether or not it will sell in another country? If you agree that the same marketing techniques can be used in multiple countries and cultures, describe how that is possible. If you disagree, explain why different techniques are necessary. Provide some specific examples if possible.

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Explain whether or not any product or service can be marketed globally and if it sells in the United States whether or not it will sell in another country?

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Yes, it is true that most of product, if not 100 percent or all the products, can be marketed globally and if it sells in the United States, it will sell in another country as well. However, in order to market the product in another country, it is extremely essential that not only product, but the accompanying marketing strategy and techniques should be localized to suit the preferences and needs ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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