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Global Marketing Project - Trinidad and Tobago

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Global Marketing (MBA 592)

Identify the effects of the unique concerns from Trinidad and Tobago on:
? Market advantage
? Branding
? Promotion
? Pricing
? Distribution

Compare and contrast practices of standardized versus differentiated marketing programs across countries.

Analyze the application of the marketing mix across countries.

Recommend a unified marketing approach for Riordan as it moves into international markets

Thank you!

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I need help with this project.

Global Marketing (MBA 592)

Identify the effects of the unique concerns from Trinidad and Tobago on:
? Market advantage:
there are several ways in which Riordan will get market advantage in Trinidad and Tobago. The competitive advantage will be from the point of view of differentiation. The injection molding products of Riordan are unique in their design. In addition, Riordan injection molding products have precision manufacturing and have an accurate finish. Moreover, the products of Riordan will be positioned as high quality products because of its international reputation. Moreover, Riordan is advantageously positioned because it can meet the requirements of Trinidad and Tobago because of its well equipped facilities at San Jose, California, Albany, Georgia, Pontiac, Michigan and Hangzhou, China
? Branding :
Already Riordan has an advantage in entering Trinidad and Tobago, the company and its products are known for excellent quality and the ability to provide excellent designed products. The Riordan brand will enjoy excellent patronage from customers in Trinidad and Tobago. However, the disadvantage of the Riordan brand is that since it is an American brand it will be perceived to be a costly brand in Trinidad and Tobago. Riordan has to make sure that the brand is positioned as a reasonably positioned brand. The advertisements have to carry the prices of a few key products.
? Promotion: Promotion is an important tool to ...

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