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Maslow's Hierarchy of Needs & Marketing Research

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Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers? How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data.

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Step 1:

Maslow's theory helps marketers identify the needs of its customers and helps them satisfy their needs better. The lowest levels of needs are the most basic and when one moves up the pyramid the needs become more psychological and social. Maslow's theory helps marketers spot the right need and helps them address those needs.

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I will use Maslow's hierarchy of needs in marketing cell phones in ...

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